Marketing Director
Company: Mid Atlantic Machinery Inc
Location: Harrisburg
Posted on: February 19, 2026
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Job Description:
Job Description Job Description Description: Position
Description MARKETING DIRECTOR POSITION TITLE: Marketing Director
REPORTS TO: VP of Sales and Marketing LOCATION: Harrisburg, PA JOB
SUMMARY The Marketing Director is a strategic leader responsible
for the overall vision, planning, and execution of all marketing
and communications efforts across the company's entities. This role
provides daily oversight and mentorship to the three-person
marketing team (Marketing Specialist, Events Coordinator, Marketing
Manager) while setting long-term strategic initiatives. The
Director will drive qualified lead generation, enhance the
company’s brand presence in the capital equipment industry, and
ensure tight alignment between marketing activities and aggressive
sales objectives. PRINCIPAL ACCOUNTABILITIES Work closely with the
Executive team to develop and implement an annual and multi-year
marketing strategy that directly supports overall business growth
and revenue targets for capital machinery sales. Lead, coach, and
mentor a three-person team, including the Digital Marketing
Manager, Events Coordinator, and Marketing Manager, ensuring clear
project ownership, prioritization, and professional growth. Manage
the departmental budget effectively, ensuring optimal allocation of
resources and holding external agencies and vendors accountable to
performance and service level agreements (SLAs). Direct the
development and execution of all demand generation activities,
particularly complex Account-Based Marketing (ABM) strategies and
targeted digital campaigns, to maximize the flow of high-value,
qualified leads. Establish formal processes and communication
channels with the Sales leadership to ensure seamless lead
hand-off, gather feedback, and create highly effective sales tools
and technical collateral. Oversee the development of all
communications, ensuring the company’s brand identity and technical
messaging are consistent, professional, and positioned for thought
leadership across all online and traditional channels. Define key
performance indicators (KPIs) for the marketing department and
utilize advanced analytics to measure the ROI of all campaigns,
providing regular, data-driven reports to executive leadership.
Guide the strategy for all company events, trade shows, and
educational seminars, ensuring they align with lead generation
goals and enhance customer relationships. Conduct continuous market
and competitive research to ensure marketing strategies remain
current, competitive, and highly effective in the dynamic capital
equipment landscape. Other duties as assigned. Requirements:
EXPERIENCE AND QUALIFICATIONS Bachelor's degree in Marketing,
Business, or a related field required. Minimum of 7 years of
progressive B2B marketing experience, with a proven track record of
at least 3 years managing direct reports within a marketing
function. Proven hands-on experience and deep understanding of
marketing complex, high-cost, or capital machinery/industrial
equipment is essential. Expert knowledge of CRM (e.g., Salesforce)
is essential. Strong understanding of digital marketing channels
(SEO/SEM, Paid Social) and web analytics tools (e.g., Google
Analytics). Demonstrated ability to lead, motivate, and develop a
diverse team of marketing professionals and manage vendor
relationships effectively. Excellent communication, presentation,
and interpersonal skills, with a collaborative mindset focused on
cross-functional success.
Keywords: Mid Atlantic Machinery Inc, Frederick , Marketing Director, PR / Public Relations , Harrisburg, Maryland
