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Retail National Marketing Manager

Company: Music and Arts
Location: Frederick
Posted on: November 12, 2021

Job Description:

Are you a people person who loves solving problems? Do you love music? Do you believe in the power of music to bring people together? If you do, and you want to be a key player in an organization whose purpose is to fill the world with more music and to develop generations of new musicians then we have a position where you can find your sound.

This role is responsible for developing, managing and overseeing execution of retail and store marketing via multi-channel marketing strategies aimed at increasing traffic, sales and brand awareness that align with the organization's overall goals. This role will be directly responsible for all national campaigns and promotions, all store marketing and work closely with the Director of Marketing to help manage the marketing budget, relevant KPI's and the Marketing calendar.

Essential Functions (not all-inclusive):

  • Develop and manage dynamically compelling multi-channel marketing campaigns to drive traffic, sales and awareness of the organization
  • Constantly monitor sales achievement in-store, through our school services channel, online and recommend strategies to positively affect outcomes.
  • Develop and integrate promotional calendar across all channels to align with promotional calendar for the brand to meet or exceed business performance objectives.
  • Create marketing strategies that can be executed at regional and local levels for the retail channel; working closely with the merchandising and sales teams
  • Oversee the execution and consistency of the organization's brand in all execution mediums both digital and analog.
  • Analyze and report back regularly on promotion and event results.
  • Manage the Retail Marketing Coordinator and work collaboratively with the Lessons, School Services and Digital Marketing Managers.
  • Work closely with teams from marketing, merchandising, IT, creative, operations, sales, and finance to support the brand's business objectives
  • Communicate status on all projects and results to Director of Marketing on a regular basis

About Music & Arts

Music & Arts embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to create lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The first Music & Arts was located in a small house in Bethesda, MD and run by founder Benjamin O'Brien. When Music & Arts opened its doors in 1952, we offered printed music, music lessons, dance lessons, and art supplies. Ben decided shortly after opening his business that he wanted to focus on music to better serve his customers -- a decision that remains intact to this day.

Since the 1990's, Music & Arts has expanded nationwide through organic growth and a series of acquisitions and mergers with other music dealers. In 2005, Music & Arts joined forces with American Music to become the largest band and orchestra instrument retailer in the United States. Based in Frederick, MD, Music & Arts is now part of the Guitar Center enterprise and comprises 225+ retail stores, 200+ educational representatives, and 250+ affiliate locations.


Keywords: Music and Arts, Frederick , Retail National Marketing Manager, Other , Frederick, Maryland

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