Specialist Marketing Operations

Company: The Hershey Company
Location: Hershey
Posted on: May 29, 2025

Job Description:

Job Title:Product & Packaging Specialist, Marketing Operations

Job Location: HYBRID - Hershey, PA
Pay Level: 1B

Position Description:
The Product & Packaging Specialist plays a key role in supporting product and packaging execution efforts, while also providing top tier DME budget management support. This position works in multiple systems (SAP, Accolade, WebCenter, Impact Analysis) and partners with internal commercial teams and cross-functional partners to execute item level setup on new product and packaging projects. This position oversees all DME spending activity for assigned teams, and works directly with Budget Owners, Finance, and the Controller's team to correctly plan, spend, and accrue money according to company policy.

Key Activities / Responsibilities:

• Project Management w/ Internal Teams and External Vendors / Agencies
• Vendor / Agency Engagement
• Marketing Vehicle Setup & Execution
• Budget Entry and Project Financial Tracking
• PR/PO Management
• SOW Management
• System Entry & Update
• Embed KPIs into key processes
• KPI Support / Enablement (Near Term)
  
  Skills / Competencies
  
  • Superior project management skills and ability to drive projects to completion
  • Process oriented with strong attention to detail and deadlines. Ability to manage multiple deliverables at a time
  • Strong financial acumen to manage budgets, represent financial liabilities, and track expenses
  • Proficiency in MS Office Suite and ability to learn new systems such as SAP, Accolade, WebCenter and other cloud based applications
  • Ability to collaborate with cross-functional business units, seek common ground and establish alignment on common goals
  • Ability to work independently on assigned tasks and be a SME on role responsibilities
  • Functional marketing knowledge in product and packaging design / development for CPG
  • Experience working with product / packaging vendors / agencies (e.g., tactical design agencies, POS design/production agencies, fulfillment agencies, comp vendors...etc.)
  • Overall business knowledge and holistic general management approach
  • Strong knowledge of procurement policies and procedures
  • Strong communication, negotiating, and organization skills
    
    Key Interactions:
    
    • Reports to: Manager of Marketing Operations
    • Internal: Seasons/Occasions Team, Brands, Innovation, Merch COE, PLM, Packaging, Supply Chain, Finance, Sourcing/Procurement
    • External: Vendors, agencies
      
      Qualifications
      
      • Education: Bachelor's degree required
      • 2-3+ years of related work experience, preferably in CPG on a Commercial Team, Commercial Support function, or graphics/product execution
        
        #LI-BS1
        
        Nearest Major Market: Harrisburg

Keywords: The Hershey Company, Frederick , Specialist Marketing Operations, Advertising , Hershey, Maryland